Markus “Max” Gauss
Born: December 23, 1929
Died: November 16, 2013
Discipline: Soccer
Years Active: 1958 - 1996
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Max Gauss didn’t gain the reputation as the Godfather of London soccer by accident. He earned the title the hard way as a driving force behind the development of the sport and in particular, of the London City professional team.
Max has been the only president that City has ever known assuming the position when the club was first formed on Valentine’s Day in 1973.
Born in Filipovo in the former country of Yugoslavia on December 23, 1929, he learned his soccer in his hometown of Stuttgart, Germany where he was a prominent amateur defender. He came to Canada in 1958 landing in Montreal with a brief stop in Winnipeg before settling in London where he established a successful masonry construction business.
His love affair with London soccer began in 1958-59 as manager-coach of the German Canadians team in old London and District league which is now known as the Western Ontario association. Max moved on to become cofounder and GM of the London City entry in the National Soccer League in 1969 and continued the position through 1972.
As a point of distinction, he is only one of two persons who have been a governor of the NSL, the Canadian National Soccer League and the Canadian Professional League of which London City is a current member . Max is also responsible over the years for bringing some of the leading European teams to London for exhibition touring games. Included was an appearance by the famous Diego Maradona when he was at the height of his career in 1996. Son Harry is the current London City operator and GM but it was Max who was the catalyst behind the team’s success. That the team is the oldest surviving professional club in North America is a tribute to Max’s foresight and financial support.
Max was inducted into the Western Ontario Soccer League hall of fame in 2005. The London Sports Hall of Fame is proud to open its doors to him in 2005.

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